Woocommerce extension that shaped the WordPress CMS

The popularity of WordPress has brought an influx of developers who have enriched the platform's functionality and interface with "plugin" applications to cover all the needs of a user. Currently, there is a WordPress plugin for everything, but one of the most popular and well-executed is WooCommerce.

WooCommerce is a free plugin that offers the possibility of online commerce in an elegant manner, being built to integrate perfectly with WordPress. Developed in 2011 by the WooThemes team, in just three years from its launch, the platform already had over 380,000 sites in use. The plugin is the most popular e-commerce solution (currently, WooCommerce holds over 30% of online stores), offering both developers and store owners full control over information, as well as financial flexibility, integrating most popular payment modules in a secure environment, ranging from PayPal to Stripe.

Being a top e-commerce platform, user expectations after launching a website on WooCommerce can be summarized as follows:

1. We launch the website
2. The potential client analyzes the offer and makes a purchase based on what is presented
3. The client returns in the future for other purchases

Even if through WooCommerce the quality of the website will have a clear advantage conferred by the client interface and ease of navigation, the target objectives presented earlier are not simple to achieve. It is very important our general mode of execution and the decisions we will make both during development and afterwards.

However, WooCommerce developers come to our aid to ease our work and increase our chances of success by providing multiple elements we can utilize according to our needs:

• Advanced graphic customization
• Over 500 official extensions
• Numerous professional themes
• Product rating system
• Unlimited number of products displayed
• Advanced product filtering

One thing must be made clear, regardless of whether we use WooCommerce or any other platform available on the market, security might be the most important aspect, which is why we recommend having a set of minimum safety measures in place to prevent malicious individuals from negatively impacting the website:

• Implementing a strong password - Most websites are vulnerable due to a poorly set password. For a strong password, it is necessary to generate a password with multiple numeric and alphanumeric characters.
• Correct file permissions - File permissions are a series of rules based on which the site operates. An incorrect setting can leave the site vulnerable to attacks.
• The use of pirated/corrupted themes - This can lead to the collection of personal information without the user's consent.

By ensuring website security, we will not only minimize vulnerabilities but also provide customers with the necessary confidence to continue browsing the platform, thereby implicitly increasing the chances of selling the marketed products or services, offering multiple elements that we can utilize depending on needs.